Hi! I’m Cary (avatar “CaryJay”) a fellow member of IMVU.
Today we take a big step for IMVU as a company - we’re issuing our first-ever press release.
We are starting public relations (“PR”) activities for the first time in order to tell the IMVU story to a larger audience. We want to reach out and attract even more people to IMVU so that you have more people to meet, more people to have fun with, more people to buy your items from the catalog, more people to become content creators themselves.
I’m dedicating today’s announcement to you, the members and content creators (“developers” in the release) of the IMVU community. The full release is below.
We are announcing a few important milestones:
First, over 20 million people from around the world have registered with IMVU. 20 million registrations means that it’s easier than ever to meet new people on IMVU.
Second, IMVU now has the world’s largest catalog of virtual goods, thanks to the IMVU Content Creators. The world’s largest catalog of digital goods means that you can customize your 3D avatar and virtual room experience better here than anywhere else in the world.
Third, IMVU is generating $1 million in revenue per month. Revenue of $1 million per month means that IMVU will survive and thrive far into the future.
The Staff at IMVU has been working ‘round the clock to give you the best experience possible. I hope you have noticed the positive changes recently. Of course, there will be even more great things ahead in our future. We’re not stopping the hard work just because we issued a press release!
To send me suggestions for websites or blogs to reach out to for public relations, notes of support, comments or questions, please email me at CEOfeedback@IMVU.com.
Wishing you a great IMVU experience,
Cary Rosenzweig (“CaryJay”)
Chief Executive Officer, IMVU
June 24, 2008
IMVU, THE LEADING GLOBAL 3D COMMUNITY,
ANNOUNCES THE WORLD’S LARGEST CATALOG OF VIRTUAL GOODS AND 20 MILLION REGISTERED MEMBERS!
“Meet New People in 3D”
PALO ALTO, Calif. – June 24, 2008 – IMVU, the free online destination where young adults meet new people in 3D, announced today the world’s largest catalog of virtual goods with over 1.5 million items. IMVU also announced its achievement of reaching 20 million registered users, primarily through viral growth. Over the last four years, the IMVU community has grown around the use of online three dimensional characters, called avatars, to meet new people from around the world. Almost equally split between female and male, the IMVU community embraces a wide range of people, including Anime, Goth, Latino, Moms, LGBT and more - so it’s easy for new members to find like-minded people to meet and to chat with using their highly customizable 3D avatars.
“Today’s announcement is dedicated to the wonderfully creative IMVU community of developers and members who want to express their unique selves using 3D avatars,” said Cary Rosenzweig, CEO of IMVU Inc. “The developers are a passionate part of the community and their creations inspire other members to express themselves in incredibly unique ways. I personally have great fun interacting with such a vibrant and growing community.”
IMVU has developed a hybrid of proprietary 3D technology, artistry and tools that enable members to buy new products while having fun. Popular product features of IMVU include: Virtual Rooms, Personalized Avatar Homepages, IMVU 3D Messenger, Virtual Goods Catalog, Groups, Forums, Developer Tools and Interactive Games.
"IMVU is generating $1 million in revenue per month through its unique micro-payment economy,” said Shawn Carolan, managing director of Menlo Ventures. “What’s impressive is that 90 percent of that revenue comes directly from consumers who buy IMVU’s virtual credits. With the majority of new web properties reliant entirely on advertising, it’s refreshing to see a product that consumers value enough to pay for and Menlo is excited to be involved.”
Founded in 2004, IMVU Inc. (www.imvu.com) is an online destination where young adults meet new people in 3D. Still in public beta, the company has already reached major milestones, including 20 million registered users, 100,000 registered developers and $1 million in revenue each month. Members of IMVU have fun meeting new people with similar interests and expressing themselves through personalizing their 3D avatars, virtual rooms and home pages. IMVU offers the world's largest virtual goods catalog with over 1.5 million items. Over 90 percent of IMVU's revenue is from the direct sale of virtual credits, used to purchase virtual products. IMVU is backed by top venture investors Menlo Ventures, Allegis Capital and Bridgescale Partners and is located in Palo Alto, Calif.